WorkGrowth Band
Brand and website for GrowthBand, an outbound and go-to-market agency for B2B teams.
Two founders with an audience and a method, and nothing yet that looked like either.
- from first call to launch
- 4 weeks
- consultations booked in the first month
- 31
- playbook downloads in the first quarter
- 1,400
- GrowthBand helps B2B teams build their own outbound lead generation.
- They needed a brand and a site that could sell a consultation in one visit.
- Every outbound agency says the same three things. The site had to sound like these two people.
- The founders' audience lives on LinkedIn, so the brand had to hold up at thumbnail size first.
- Brand: logo, violet and lime palette, type scale and colour variables.
- Website: a landing page built around the old way against their way, with the founders as the faces of it.
- The cover for their hundred-page outbound playbook.
- Launched in 2024 with the playbook as the lead magnet: 31 consultations booked in the first month.
- The founders run the site and their social templates themselves, from the variables I left them.
