WorkOlive + Page
Online store for Olive + Page, a publisher of well-being journals.
The products are objects people buy as gifts, so the store had to show the object and stay out of its way.
- from home page to checkout
- 3 taps
- add-to-cart rate after launch
- +22%
- of orders placed on a phone
- 68%
- A small publisher selling hardcover journals and books directly to readers.
- Most orders are gifts, bought on a phone, by someone who has never held the book.
- The buyer can't feel the paper or the cover. Photography has to do that job.
- A small catalogue shouldn't feel like an empty shop.
- Storefront: home, collection, product page and cart.
- Product pages led by large photography, with one price and one action.
- A quiet palette and serif type that match the books themselves.
- A storefront the owner runs alone, adding a title without touching the layout.
- Home page to checkout in three taps on a phone, and add-to-cart up 22% after launch.
