WorkWolves Luta Livre
Identity and website for Wolves Luta Livre, a grappling club in Poitiers.
A club that needed to look like a club, and a site where a newcomer can find a class and book a free trial.
- trial classes booked in the first season
- 46
- pages, one action on each
- 6
- membership enquiries against the season before
- 2×
- A local grappling club with members, a schedule and gear to sell, and no identity to hold them together.
- New members were arriving by word of mouth and a phone number.
- Combat-sport branding leans aggressive. Most of the people the club wants are beginners.
- The schedule changes every season, and the coach has to be able to update it alone.
- Identity: wordmark, wolf badge, and a red, black and off-white palette.
- Website in French: home, weekly schedule, team, pricing, shop and FAQ.
- One action repeated on every page: the free trial class.
- The club has one identity across the site, the gear and the mat.
- A newcomer books a trial without calling anyone: 46 trial classes in the first season, about twice the enquiries of the one before.
