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Found why Expandi's team features went unused, and fixed it without building anything new.
Over 30 days in Mixpanel, accounts with two or more LinkedIn accounts, the exact customers the workspace features were built for, used all four of them less than solo users did. The instinct was to build more team features. The data pointed at navigation.
- team features moved out of hiding
- 4
- home pages, one per role
- 2
- new features: reorganisation only
- 0
- The team features sat behind a toggle nobody understood. Admins didn't know they existed; individual senders stumbled into them.
- Both home pages were dashboards of numbers with no next step.
- Admins managing several senders, and individual senders running their own campaigns: two jobs sharing one sidebar.
- New accounts with nothing set up yet, who landed on empty charts.
- No new features and no role changes: reorganise only, so any change in usage could be pinned on findability.
- Each role gets its own starting point instead of one compromise.
- A plain Account | Workspace switcher replaced the toggle.
- Both sidebars regrouped and dead entries removed.
- Home pages that say what to do next, with first steps for new accounts, and every user routed to the right one.
- Shipped April to May 2026. The Workspace tab is in regular use.
- Not solved: team accounts still open it less than solo accounts. Findability was part of the problem, not all of it.
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