Expandi ProductTags
Replaced five ways of tagging a lead with one picker, across six surfaces.
Tagging is how a salesperson remembers who's who across hundreds of conversations. Customers kept the real list in spreadsheets, because the same job had grown separately in five places and creating a tag meant typing colour codes.
- surfaces, one tag picker
- 6
- colour codes to type when creating a tag
- 2 → 0
- text contrast guaranteed on every tag
- 4.5:1
- Five patterns for one job, each with its own bugs and its own idea of what a tag is.
- Tags are stored per LinkedIn account, so the same name could be two different tags.
- SDRs tagging mid-conversation, and team leads cleaning up lists in bulk.
- One picker everywhere, even where a local version looked quicker to build: consistency was the feature.
- The colour picker sets its own text colour, so no tag can come out unreadable.
- Search, the list, create and manage in one panel.
- The same picker for bulk tagging and as a step inside campaigns.
- Creating a tag is now a name and a colour.
- Shipped March to April 2026, across the whole product.
- Tag usage rose about 35% in the two months after launch.





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